Be it insurance, consultancy, or accounting industries, leads are the backbone of these businesses. For many years, lead generation often captured under-qualified prospects through traditional methods that were time-consuming and didn’t align with the sales department. Fast-forward to several years, around 50% of B2B marketers have shifted to an automated lead generation system that allows generating leads without sourcing them manually. By creating a lead generation nurturing process, automation ensures that leads are of the highest quality and only prospective clients are attracted. 

Let’s discuss what exactly automation is and how it can drive quality leads to your business without any further delay.

Lead Generation and Marketing Automation Techniques

The marketing automation market has grown by 20% over the years, allowing marketers to expand their business and generate high income. 

Lead generation marketing firms specialize in inbound marketing through the following techniques. 

1. SEO Marketing

Keyword research and topic relevancy have allowed businesses to capture warm contacts interested in the product’s information. Several tools such as SEMrush ensures that you get a steady supply of keywords on the latest trends in your respective industry. 

Using those keywords in your landing pages, blog posts, and other content can attract prospective customers searching for relevant topics. Plus, you can hire a writer or outsource the work to scale and automate quickly. Hence, SEO can drive highly qualified leads to your business through automation. 

2. Lead Magnets

Another easy way to get qualified leads is by offering them incentives for their contact information, especially emails. Through whitepapers, opt-ins, free consultations, and newsletter subscriptions, you can do this. You can persuade a person to give their email to stay updated on the industry trends through all these ways.

However, you must consider several following factors to make a lead magnet convert into a sale:

• Be an industry expert and offer valuable info to the customers
• Aim to solve the audience’s problem 
• Make it easy for them to understand the issue at hand

If the prospect gets something out of your information, they will likely trust you with their emails.

3. Initiate Webinars

Another easy yet effective way to reach your target audience is by running 24/7 webinars. A single webinar will make the target audience trust your expertise, and they will more likely give their emails and possibly buy your product.

Webinars may seem costly to host, but you can automate them all day on online-streaming websites such as YouTube or Vimeo. 

4. Offer Valuable Content on Social Groups

There are many groups on LinkedIn, Facebook, and online membership websites where your target audience engages in discussions. If you can reply to their queries by being active on such platforms, it’s highly likely to get qualified leads from these places.

Furthermore, you can even create and upload valuable posts regarding your industry in these groups. The chances are that these members will consider you a professional and may contact you for more details. 

5. Cold Emails

Some people are very interested in your product. However, if you view the other end of the spectrum, some people want to be a part of your product, but they aren’t aware of it. Hence, outbound tools such as cold emailing can be useful tools to connect with them.

If you’re wondering how to generate their contacts, Astoria Company can provide you with their emails to interact with them. Once you have the contacts, you might be wondering how to reach out to them?

A tool like Mail Shake can automate the entire process by sending out personal emails to these people. These emails can pave the way for converting the leads and help them make informed decisions. 

6. Segment Your Audience

You can even create and maintain separate lists of people. From warm leads to cold leads, you can create a separate contact list that will enable you to focus on a highly profitable segment. 

Several tools such as Drip can help you create these lists. You can create separate strategies for each segment and automate your entire business progress.

Final Verdict

With automation, your sales team will have more time to focus on essential tasks such as closing clients and developing a sales funnel. Why not also take advantage of automation and take your business to the next level?

Start your automated lead generation system by reaching out to Astoria Company. We’ll provide you with leads that will convert and boost your profits.

Happy selling!