Most of the businesses today are copying the advertising strategies of their competitors who seem to be doing well in the markets. One of the most popular marketing mechanisms that the businesses are making use of is the Pay per call marketing strategy. It is important to have information about this marketing advantage to prevent situations in which a business entity is not aware of its pros and cons and later suffers when the situation goes out of hand. This advertising source makes use of the knowledge of the keywords that the online surfers, shoppers and the visitors are most likely to use when searching for a
particular type of product or service. Making use of these keywords the potential web traffic is redirected to a respective website for which the Pay per call marketing strategy is being used. This way the individuals will get to learn about the offerings of a particular business entity or a website. For identifying the potential and correct keywords that are used by the online surfers and shoppers word tracker is found to be very effective. Once the identification of the keywords is completed and the final lists have been prepared then comes the turn of planning for the budget for Pay per call marketing. Some of the
businesses for this purpose may also take part in bidding. This helps them in figuring out the amount on the keywords which will help in describing the offerings or the nature of the business.

Once this process is completed the keywords will be used by the search engines on the World Wide Web to direct the visitors and the web traffic using the same keywords to the particular website for which the Pay per call marketing strategy was used. As the potential visitors click on the link of the website a deduction occurs in the set bidding amount. However, it is important to gain top ranking on the web search engines rankings which have the highest chances of the visitors clicking the link. High
ranking on the search engines is an important part of Pay per call marketing strategy. The content of the websites using the Pay per call marketing strategy should be developed in a manner that it gives maximum useful information to the visitors in minimum time. It is vital to grab the attention of the visitor or the visitor will leave the website for another one. When using the Pay per call marketing strategy it pays off to test the identified list of the potential keywords to sift the ones which are able to produce a good volume of traffic and can pursue the customers for actual sales.