Pay Per Call businesses are flourishing in the current era. This is a million dollar industry which is growing in volume year after year. Pay Per Call companies offer comprehensive information about various topics that may be related to:

1. Packaged information
2. Services
3. Entertainment etc.

Those who own Pay Per Call business can use their respective lines for various purposes. These lines accept and respond to calls around the clock year round. These companies also keep track of their callers and calls. Pay Per Call businesses earn a portion of the call cost which helps these companies in covering their billing and other expenses related to collection etc. The very first Pay Per Call business was developed in the year 1980. Two years later it was NASA – National Aeronautics and Space Administration that made use of this mechanism to commence their information line for those who had queries related to flights of the space shuttles. This move was very successful and followed by the national companies who realized the potential of Pay Per Call lines. However it was five years after the move of NASA when the foundation of Pay Per Call business was laid. In the year 1987 the first coast to coast interactive Pay Per Call line was used by Tele-sphere. Through this line information could be exchanged by anyone despite their geographical location.

The use of Pay Per Call lines has led to the growth of this business in the industry. The business entities of the various sizes can now make use of the Pay Per Call lines which are available in very reasonable packages. Also Pay Per Call businesses cannot solely be depended upon as the core marketing medium. Most of the businesses are now outsourcing this program to specialized call centers. Pay Per Call offers many features like:

1. Efficient management of budgets against the received calls
2. Better focus on a respective geographical location
3. Calculated and comparable results etc.

Pay Per Call business is especially beneficial for small sized or local businesses. This allows them to select and set their geographical location and adjusts their offerings according to the season, demand or the preference of the customers. By using this strategy small businesses will also be able to maximize on their returns by converging their efforts on one or two areas.

Targeting for new business with the help of Pay Per Call is:

a) Easy
b) Personal
c) Cost effective
d) Free from entry costs